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Originally Posted by LuBiB
just to clear things up i don't know what's in the heads of Ectaco's marketing team as all i can do is comment on the jetBook along with my experience with Ectaco.
In terms of Marketing, as Marketing solely unless otherwise stated, what Ectaco did was a general comparison chart of their product against their competitors. This is called a Comparative Marketing Strategy with a slight twist of Competitive strategies built-in. It's a chart for the jetBook made by the jetBook guys. What did you expect? Of course there will always be a slight bias by marketers who are paid to market a certain product, but they are comparing their product to the 500 and the Kindle 1 - thats about it.
All it does is give information on the models in comparison to each other.
Comparing Chevy and Ford would be Competitive marketing since they are different brands going up against one another. Comparing a 500 to a 505 would be Comparative, since they are of the same company and just provide different functions.
You can't compare apples and oranges, but you can compare eBook readers which is what Ectaco was doing. Whether new or old, any comparison is a valid one when the criteria and variables are defined.
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I understand where you are coming from with the difference between competitive and comparative - and I agree you can't compare apples and oranges. My problem is that the Sony 500 (an ebook reader) was out of production at the time the chart was released and had been for months.
It's the same as comparing a 2009 Chevy Impala with a 1927 Ford Model T. They're both cars.
Yes the Impala is better by almost any metric you care to use - but the Ford Model T is not a valid comparison in this case because it's not a competitor since it is no longer available from Ford and doesn't represent what you would get if you chose Ford over Chevy.