Quote:
Originally Posted by Lemurion
The problem is not simply that the chart came out over a year ago and should now be updated; but that the chart was already almost six months out of date when it was released.
When released it compared the Jetbook to the Sony 500 which had been discontinued the previous year.
Matching your products strengths against your competitors' weaknesses is a tried and true practice. Had Ectaco compared the Jetbook to the 505 it would have been appropriate as that was the currently available competing device from Sony at the time the chart was released. However, comparing it to the 500 is different only in degree to comparing a 2009 Chevy to a Model T Ford.
It's not a valid comparison to compare your current product to a competitor's discontinued and unavailable product. Compare it to what's currently out there or leave it off. (That's why I'm not as concerned about the Kindle comparisons - the K1 was Amazon's competing device at the time.)
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just to clear things up i don't know what's in the heads of Ectaco's marketing team as all i can do is comment on the jetBook along with my experience with Ectaco.
In terms of Marketing, as Marketing solely unless otherwise stated, what Ectaco did was a general comparison chart of their product against their competitors. This is called a Comparative Marketing Strategy with a slight twist of Competitive strategies built-in. It's a chart for the jetBook made by the jetBook guys. What did you expect? Of course there will always be a slight bias by marketers who are paid to market a certain product, but they are comparing their product to the 500 and the Kindle 1 - thats about it.
All it does is give information on the models in comparison to each other.
Comparing Chevy and Ford would be Competitive marketing since they are different brands going up against one another. Comparing a 500 to a 505 would be Comparative, since they are of the same company and just provide different functions.
You can't compare apples and oranges, but you can compare eBook readers which is what Ectaco was doing. Whether new or old, any comparison is a valid one when the criteria and variables are defined.