while i agree that presentation is VERY important, saying "this is the one for you" is already bs imo. why? because there is no one thing for everybody, so the statement "this is the one for you" will be incorrect for a large number of readers. it would be more balanced to say "if you are looking for a smaller reader with folder support, this reader is definitely worth checking out".
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Originally Posted by griffonwing
I persoanlly think that Robertb actual "text" is being misconstrued (in my opinion). Not his words, but simply his presentation. I bring this up to join with Basschicks's post about how reviews (and also posts) are read and understood.
"THIS is one for YOU!" as opposed to "This is the one for you!
The first sounds like he is yelling enthusiastically, while the second, he is only inflecting the words. CAPS may simply be the way he bolds the words.
I say this because when watching the video of him with the EZ Reader, he never came off as a wild, used-car salesman. He was a slow speaker, and inflected specific words. I highly doubt your personality will change that drastically from video to blog.
Robertb has decided to jump into a new media, which has new and different, and constantly changing rule system. I think it's better to err on the judgment that he used CAPS for bold, than to simply assume he was screaming at the top of his lungs.
My 2 cents.
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slayda, if that were true, the reviews i wrote for that client would have sold less, not much better. and btw, those reviews were of porn sites, so we're not necessarily talking about particularly technical users here. some of them are not technical at all, but sales still more than doubled by offering more accurate reviews with less blind used-car-salesman enthusiasm. not only that, but the review site gets more bookmarkers with honest and balanced reviews than it did with puff pieces, which means additional income in the future.
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Originally Posted by slayda
To some extent I agree. I'm going to make a very large assumption here and assume that many of us who are "first adapters" are technically literate. And also that other technically literate people, as I am, prefer facts to hype. Sales people are often not as technically literate, nor is the average buyer. To some of them there is no difference between hype and facts. However to us who are technically literate there is a huge difference, so much, in fact, that we quickly become disgruntled when we can not find the facts among all the hype.
I personally believe that it is really the lack of sufficient facts, rather than the abundance of hype, that upsets us. I know it is for me. I'm used to "weeding out" the hype in commercials.
Again - just one man's opinions.
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