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Old 08-11-2009, 11:12 AM   #68
kazbates
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Join Date: Dec 2008
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Quote:
Originally Posted by Steve Jordan View Post
A better description of Madison Avenue, I've never heard. American advertising is, pure and simple, about using psychology (and often reverse-psychology) to con you into buying something. I recently read an article in which an advertiser praised Dos Equis' "Most Interesting Man in the World" campaign... for its transparency! Yeah, 'cause it's great to know that they know they're talking down to me...

I guess the overriding question here is, is mindless "pop literature" bad for mankind? I say "No"... at least these people, who may never bother to pick up Sense and Sensibilities, will buy and read something, and keep those little word-neurons properly tuned (the way I used to with Doc Savage novels). Then, someday, they'll maybe read something important, like a presidential bio, or a warning sign that says "How to recognize a tsunami."

So, let 'em read what they like. Just be glad they can read.
Agreed!! Better that than sitting at home watching yet another brainless "reality" show.
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