Quote:
Originally Posted by poohbear_nc
Especially for those readers that are not tech geeks, and are unaware they have any other real choices.
|
And this too will be a problem for Amazon when they come to Europe. Sony has been pushing hard here - Customers are used to finding Sony readers in almost every Bookstore - Online or stone and mortar.
Examples:
http://www.libri.de/shop/action/magazine/6/ebooks.html
http://www.bol.de/shop/bde_bue_hg_startseite/show/
http://www.stauffacher.ch/shop/stb_s...tartseite/show
http://www.thalia.de/shop/ebooks/show/
http://www.thalia.ch/shop/jae_ebo_startseite/show/
Stauffacher and Thalia both have stone and mortar as well and you find Sony there on display.
And an in interesting is that all Shops sell Sony. Think what the non-geek will thing when Amanzon finally arrives. They will view it as a me-too product and they wonder why everbody apart from Amazon sells Sony?
Martin