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If your store has a decent range with decent prices, I will definitely become a customer.
Basically, you need to give us (the customer) a reason to shop at your store instead of the likes of BooksOnBoard, Fictionwise, etc. If a person can buy the same eBook elsewhere at a fraction of your price (taking into account exchange rate), I doubt many would be buying from you. Heck, I wouldn't even mind paying a dollar or two extra in some cases to support AU/NZ based publishers.
IMHO, the prices New Zealanders get charged for books over here is disgusting, and I suspect this is the case for Australians as well.
A (hardback) example - I was looking at buying David Weber's new book "By Heresies Distressed", but one look at the whitcoulls price means I will wait my turn at the Library. They want 60 NZD thank you very much, despite the fact that the US list price is 28 USD (41.40 NZD at today's exchange rate) and most stores seem to be selling it for around 18 USD.
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