i wouldn't go that far, but it is a way to alienate possible buyers.
i write reviews for part of my living. a couple years ago, i rewrote a couple hundred reviews for a client. the original reviewer wrote in nothing but enthusiastic positive terms and sales weren't great. i rewrote the reviews from scratch, bringing balance to them - i wrote about negative features as well as positive features, issues as well as the good stuff, and more specifics. i never used what i call "marketing text". the result was that the new reviews sold so much better that i've been writing for that client ever since.
Quote:
Originally Posted by Abecedary
I'm assuming you're referring to the numerous threads that robertb has started here pimping Astek's wares? To be totally honest, his incessant posting about how great his own company's products are have ensured that I will never buy anything made by them. I even work in marketing and I think his methods cross the line. |