Quote:
Originally Posted by Gertjan
Given this quote, even $800 is "competitive" since they say they'll offer more value than the current highest priced product. Do remember they have invested over $200 million in R&D and production facilities...
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and remember that they did not invest that cash expecting to recoup the funds by just selling reading devices for ebooks...so don't drink too much of the "R&D costs" kool-aid. In fact it's my bet that readers are the beta test devices for the real target markets. Retail shelf price tags (automated updating of prices instantly via wifi or whatever wireless connection), billboards, other signs are the other big fish beyond media devices.