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I want to see RobertB here and participating fully. I think defining 'hype' is a useless exercise. What you feel is hype may be news to me and vice versa. If I put myself in RobertB's shoes, it seems like it might be real difficult to figure out what kind of posts would be over the line.
So, how do we control it? I'd like it to be centralized to its own thread or forum as it generally is now. If you don't like it, just don't read it. Under this approach there would be a few activities that would be discouraged. Multiple posts on the same topic in different threads would be a no-no. Also posting in a competing product thread would be out of bounds: "you think that Sony 300 is good, just check out our Astak".
So my vote (for whatever its worth, I know I am a minor participant and relative newcomer) is to allow complete, open and unfettered access to manufacturer's reps, but to focus their activity in one or two narrowly defined threads or forums so users can either seek them out or avoid them.
Finally, I would distinguish between manufacturer's reps who sell branded readers and the inevitable 'get a free Kindle if you make 1,000 referalls' spam threads.
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