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I think that marketing to students is brilliant. iTunes did not exist until kids rampantly stole and traded music in a digital form. the iPod could not exist without that digital form.
Unfortunately, I see no direct parallel for e.books, no "killer form," a new market is a good idea. Consider this: get kids to bug their parents to fork out dough for the reader, then they can score gutenberg.org, &tc for free lit books and save money for candy bars, video games, and beer.
All right, that might be a bit ridiculous, but do not discount a market for adoption of innovation. The iPod is why Apple stock is so valuable. How many of you people have one? How many people know someone under 30 who does?
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