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Originally Posted by radleyp
...they are now pitching the student market as the savior.
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Hmm. I'm not sure I see it quite so strongly. I assume you're referring to this statement:
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I think the next iteration will be the educational marketplace.
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That sounds to me more like they recognize that they might can offer a version that would be of particular interest to education.
That shouldn't really be a surprise to any of us, as we've discussed a number of different areas that could make excellent use of a Reader variant with different feature sets: education (students and educators), legal, medical, insurance, etc., etc.
Of the lot, education arguably promises the best benefits as it will bring up a generation that are used to using such devices. Personally, I'd probably aim at the legal as there are apparently an infinite number of lawyers in the world, and they plow through a lot of paper -- it'd be nice to get
some sort of benefit out of them, and driving down e-ink production prices would be a nice one. (that's all meant tongue-in-cheek, for you lawyer types out there
)
In any case, I wouldn't place too much confidence in the details of what Sir Howard said, as he
is the CEO, and therefore necessarily distanced from a lot of the details on the various products (note that they original linked story already contains one retractive statement from Sony for something Sir Howard "misspoke" on). Aside from CES rumors (all of which seem to go back to Sir Howard), I haven't been able to dig up any indication at all that there's any actual design work being done on a Reader 2.0 at this stage.