The amusing thing is that Baen books has been doing this for about a decade -- it's just taken other publishers that long to finally see the light. Ironic, isn't it, that when other publishers tried this, they got the exact same results Baen got? Namely that, when an author gave an e-book away for free, the author's other books (and the print editions of that same book) saw an increase in sales.
Welcome to the Year 2000, Rest-of-the-Publishing-Industry -- took you long enough...
