Gamespot: Could you give us an update on the Sony Reader?
Stringer: We are very happy with it. It's selling as fast as we can make it. We're not making enough. We've been very cautious in launching it because, as you know, it failed in Japan two years ago. This is a totally different version with totally different economics and software, and we understand that Amazon is also coming on with something in the relatively short term. So, we need to get a second reader out. We probably need a Wi-Fi component.
But we're very pleased that the acceptance from the consumer is unusually strong. I don't want to be a salesman, but people love the device. How many ultimately can be sold is a question mark. I think the next iteration will be the educational marketplace. We've sent some to England. I haven't heard back from the English publishers that I've sent them to, but clearly there is a component in the English-speaking world where you can stack so much educational content that kids can take [the entire content of] their whole [collection of] textbooks [in their Sony Reader].
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