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Old 08-08-2009, 02:31 AM   #47
wodin
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Quote:
Originally Posted by brecklundin View Post
and here we were told that Aztak's cost was so high that selling them under $200 was losing money? Same spin different day.
I seriously doubt that anyone is losing money on ereaders. As consumer electronics go, these thing have one of the highest margins around. When Asus and Acer can build full on netbooks and make a profit at $300 each, how can anyone not be making a ton of money selling ereaders with no keyboard (to speak of), no hard drive, a processor that's whimpy even by cell phone standards, a tiny battery, an open source OS, etc. for two or three hundred dollars? Build cost for these things can't be over about fifty bucks.

Why do you think everyone's jumping on the band wagon? The margins these things draw can only be dreamed of in any other niche of the consumer electronics arena.
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