I voted "other."
I think the biggest threat to the publishing industry is free content online. Not "free ebooks," but content: blogs, news, cat macros, discussion forums, email lists, chatrooms...
Publishers don't have a direct problem with people who don't read. Even knowing that 80 years ago, they had a larger percentage of the population to sell to, well, we've balanced out the smaller percentage of readers-for-pleasure with larger numbers of them, with more leisure time.
Which they are often spending reading... blogs.
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