Thread: Mainstream iRex 8.1-inch reader for 400$ (rumor)
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Old 08-07-2009, 10:37 AM   #47
Shaggy
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Device: iRex iLiad, DR800SG
Quote:
Originally Posted by wallcraft View Post
The Kindle DX ($489) has set the bar for what large screen "consumer" ebook readers can cost. In the past iRex has been able to charge a premium because they were after a slightly different market, and they were not producing in the volumes required to get good prices for components. I don't see how they could introduce a new 8.1" device that was more expensive than the 9.7" Kindle DX. However, a $400 8.1" from iRex would seem to require a price cut on the DR1000S as well.
As you said, they're in different markets. I could see a consumer market 8.1" device at $400 and a business market 10.2" device at $850 co-existing.
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