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I think the prices of all device, but especially the STAReBOOK will have to fall considerably before they can get off to a real start.
Sony has it's ebook store to back up the deivce which could justify a higher price, the Iliad has it's many features and (if it every becomes fully available) the SDK as well, but Jinke and eREAD will have to manage a price-drop to be able to sell their devices in greater numbers. But maybe eink anels are just so expensive that there is no way for the ebook makers to drop prices yet.
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