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re: standard format
I suppose I didn't put enough thought into that question. My intention was really to see if people agreed that if a book is for sale digitally then it should be accessible on all devices (within reason) and not just the Kindle on an exclusivity deal or somesuch. I think people new to the technology would be completely confused the first time they go to Fictionwise - I was a bit hazy on what my device could display when I first got it, and I have plenty of experience with gadgets, computers, and file formats.
There is definitely benefit to having different formats, and I definitely agree with whoever said that .txt is a useful format.
Barring any technological barriers, there shouldn't be any reason for all good ereaders to not be able to open any standardised file format (except when DRM is involved).
Like MP3 for music, there could be a near-universal ebook format (please not PDF though!). There is still room in audio for .FLAC and .WMA and .M4A. Of course it's a lot easier to convert music to different formats.
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