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"impulse-driven e-commerce"
This phrase (for me) sums up one of the most successful aspects of the Amazon business model for the Kindle and their Kindle bookstore - anyone who scans the Kindle section of this site will see complaint after complaint (real or feigned) about how easy it is to click that little button - and presto - instant gratification!
For me, this ease of acquisition has led to not only more purchases overall than I would have done for pbooks alone, but has also led to more re-reading (and hence more purchases) of past pbook purchases. It all adds up.
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