Quote:
Originally Posted by doreenjoy
Sony Readers being carried in Target is going to have a huge impact on the number of female readers. Target's primary customers are women. I've seen marketing estimates that more than 70% of Target shoppers are female.
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And that's why I think Kindle will get much more competition. People are often more inclined to buy an unknown thing in a brick-and-mortar shop. If you don't know what it is, would you buy it over the internet without having seen it first?