Quote:
Originally Posted by Kris777
many 50-60 years old people (mostly women) don't use computers but they have time and they read a lot. This is a huge market.
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I think this is a huge misconception. Personal computers have been around since women who are now 50-60 were teenagers in school. Every woman I know under age 75 can use a computer. Why do you think Harlequin was one of the first major publishers to embrace e-books?
Sony Readers being carried in Target is going to have a huge impact on the number of female readers. Target's primary customers are women. I've seen marketing estimates that more than 70% of Target shoppers are female.