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nekokami,
Regarding the issue of advertising, if it's something like google's ads, I don't think it'd be a problem for me. Those ads don't bother me when I read blogs or other web pages, and I don't see why they should bother me while reading an ebook.
I completely agree that the question of how authors are going to be compensated in the future (and that future is beginning right now) is a big problem. Perhaps it warrants a separate discussion.
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