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To me, the audiophile market for OGG Vorbis is similar to the bookreader market for e-Ink.
The big commercial market will be happy with the more common standards (MP3 and lcd) already supported on widely available multi-purpose devices.
However, there is a market for those who want to pay more for superior technology. I own a Cowon player specifically because it supports OGG and FLAC. I own a Kindle (and soon Sony) because of e-Ink. However, for many other products the ability to "do the basics" is good enough for me and those can be found on my phone.
Sure, I would love a device that does everything I want perfectly, but there are trade-offs (cost, battery, size, commercial viability) where I don't see that happening for awhile.
Unless the audio capabilities support playlists, long battery life, etc... I won't be using my ebook reader for listening to music.
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