@Pitchfork
I agree with you, at least in part, but since other devices can reflow PDF without problems and page-breaking in HTML also works just fine in other ereader software (or at least automatic conversion to that file-format via PC app) I don't really see this as an excuse.
Also, there are enough File-Formats around that would work like a charm with a little bit of work put into developing a viewer.
Mobipocket is one that comes to mind...it has a very nice set of features and it also offers DRM (although I don't really like that too much...but you can have mobipocket files without DRM) and a large ebook library (and Amazon support).
If that does not work (because mobipocket won't cooperate?) then I guess there are several popular and capable file-formats including .TXT (simple solution but with it's drawbacks) and of course .RTF and other text-only and text-and-image file formats.
Creating a new format and then making a "conversion" app available is also OK, but the current state is a bit cumbersome.
btw...support for the file-formats above (apart from mobipocket) is still in the Spec-sheet of the Iliad...so the good intentions were there...
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