Quote:
Originally Posted by Kali Yuga
Selling content for Apple is not a major source of profits; their model is to use the content to lure and tie users to the device. As long as other companies sell books for the iPhone, Apple doesn't have to do it and deal with tons of publishers in the process.
So I guess he may be right... purely by accident. 
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I think it can be a good combination: Apple (hardware) + B&N (content)
against Amazon (Kindle+content)