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Sonist · 07-31-2009, 02:10 PM

Hm, Apple might support "open" formats...?

According to BusinessInsider, "Apple Not Building An 'iTunes For e-Books."

Some of the reasons they list:

"The e-book market is still rather small, and even if Apple's tablet is a huge hit, it'll be hard to make enough revenue selling e-books to make the huge project -- setting up and running an e-book store -- worthwhile.

Apple's iTunes music, video, and apps stores are designed as break-even businesses to help sell more Apple hardware, like iPhones, iPods, and Macs.

There's already a ton of e-book vendors in the App Store that could provide a good-enough e-book shopping and reading experience to fulfill the "help sell more Apple hardware" mission. Better ones are showing up all the time.

E-book stores that use Apple's iTunes e-commerce platform -- or are standalone e-book apps -- generate a very nice 30% revenue cut for Apple. The company probably wouldn't get enough additional revenue selling e-books on its own to be worthwhile...."

07-31-2009, 02:10 PM	#16
Sonist Apeist Posts: 2,126 Karma: 381090 Join Date: Oct 2008 Location: The sunny part of California Device: Generic virtual reality story-experiential device	Hm, Apple might support "open" formats...? According to BusinessInsider, "Apple Not Building An 'iTunes For e-Books." Some of the reasons they list: "The e-book market is still rather small, and even if Apple's tablet is a huge hit, it'll be hard to make enough revenue selling e-books to make the huge project -- setting up and running an e-book store -- worthwhile. Apple's iTunes music, video, and apps stores are designed as break-even businesses to help sell more Apple hardware, like iPhones, iPods, and Macs. There's already a ton of e-book vendors in the App Store that could provide a good-enough e-book shopping and reading experience to fulfill the "help sell more Apple hardware" mission. Better ones are showing up all the time. E-book stores that use Apple's iTunes e-commerce platform -- or are standalone e-book apps -- generate a very nice 30% revenue cut for Apple. The company probably wouldn't get enough additional revenue selling e-books on its own to be worthwhile...."