Oops, did I put my foot in it by mentioning it here? *blush*
You should have known we'd find it, Bob.
ETA: One slate blue pre-ordered for meeeeee! My own, my birthday present, my precious! *capers about a la Gollum, attempts to not fall into Mt. Doom*
As to price, I paid $400 only 18 months ago for my Cybook, which is a very nice device but not as well-specced as the Pocket Pro. I am happy with the price, and I'm used to paying the "early adopter tax." I do think a ~$200 price point would be more attractive to the general public, however. But the prices are certainly coming down!