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Old 01-08-2007, 05:24 AM   #1
Alexander Turcic
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E-book prices need to come, says Technical Review

Wade Roush of MIT Technology Review has updated his review of the Sony Reader. Although he is still mesmerized by the sparkling beauty of the Reader's screen and its comfortable feel, he worries that the success of the hardware alone is not enough for Sony to succeed in the e-book biz.

Quote:
In fact, I doubt that e-books will be seen as a viable alternative to commercial print books until they're so cheap that their ephemerality doesn't matter to buyers. With iTunes, Apple has demonstrated that for downloadable songs and TV shows, this magic price point is $1 to $2. Because reading an e-book is so different from reading a print book, e-books aren't directly comparable to downloadable songs, which can sound just as good as CDs. Still, I'd guess the magic price point is quite low; personally, I wouldn't pay much more than $5 or $6, or about the price of a low-end paperback.
Related: Sony Reader reviewed by MIT Technology Review (11/08/2006)
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