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AFAIK Sony has no assets in the book publishing business, which explains why they came out with their reader. Otherwise, I doubt that they would have - they must realize that it's likely to hurt publishers.
What happened to Sony in the mobile music players market is telling - they resisted coming out with a good device, to avoid cannibalizing their music publishing business, and so the WalkMan brand has made way to the iPod. I doubt whether today's teenagers even know that Sony once dominated this market.
Maybe Sony has learned its lesson, and decided make money once again as a technology company, instead of a media company? Again, book publishing not being a business of theirs must have helped...
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