Originally Posted by Kali Yuga
Meh, the press release makes it pretty clear it's not connected to the e-book store, it's more a way to draw people into the retail stores. Unless B&N is going to copy the Amazon "store on the device" approach, buying an e-book in a store via WiFi is still going to be a PITA.
Besides, that's not a sustainable model for a retail store. The individual store needs to drive sales. Unless they have an e-book kiosk right there, a store that primarily exists for customers to browse before they buy a book online will be roadkill.
There are apps for the iPhone that let you photograph a book's cover
or scan its barcode
and it will search the internet for the best prices. It wouldn't be hard for someone to develop a similar app that gives you the option of buying the book from an ebook store. In fact Amazon and B&N should really implement it into their iPhone ebook reader apps.