Ah, the rumor mill -- what a boring life we'd all lead without it. It's possible, very possible in fact (since I have two shiny plastic cards in my own hands), that retail stores like Borders or Sony Style may soon begin merchandising physical gift certificate cards for e-books from
Sony Connect. You know, these are the cards that are usually displayed on racks near greeting cards and photo departments, and that have no value until they are activated at the cash register.
This would be pretty awesome for everyone who doesn't want to or cannot use his credit card to buy e-books from Sony online.