[fbrII]

Merlock,

I think your day will arrive soon.

I see it like this, Goggle announced public domain content through the Sony book store in order to slow down the Kindle/Amazon momentum. Goggle then announced their intent to open a new book store. The book store will support Sony devices and will also make their content available to other device makers as well (I'm speculating now), again to stop the Amazon/Kindle train. Sony closes their bookstore (more speculation) and goes into partnership with Goggle on content. While Goggle chooses an open architecture but uses their marketing clout to push Sony readers or creates advantages/benefits that only Sony can initially take advantage of (still speculating).

Amazon either capitulates and opens their content or knowing the competition's game plan they strike preemptively by announcing their own plan to sell content in multiple formats or make AZW/Mobi available to all device makers (more speculation).

Hope I'm not dreaming but I think it's going to happen, my scenario may be off base, but I think the real battle is about selling content, the secondary battle is about selling devices. I think Sony is trying to position themselves to be one of the few standing high quality digital device sellers when all the smoke clears - while Amazon, Goggle and probably Apple fight the real war to dominate the content market, which means making your content accessible to as many buyers as possible.

Anyway that's my theory/speculations and I'm stickin to them - at least until I hear the next "major" announcement.