Originally Posted by Nate the great
Quite some time back a member here on MobileRead said that he would like to be able to browse the paper books on the shelf, and then buy the ebook while he's still in the store. Thanks to free Wifi, B&N just made his idea possible.
Meh, the press release makes it pretty clear it's not connected to the e-book store, it's more a way to draw people into the retail stores. Unless B&N is going to copy the Amazon "store on the device" approach, buying an e-book in a store via WiFi is still going to be a PITA.
Besides, that's not a sustainable model for a retail store. The individual store needs to drive sales. Unless they have an e-book kiosk right there, a store that primarily exists for customers to browse before they buy a book online will be roadkill.