Some things could have been done better
Like.
When she took the picture, the camera should have transferred the pic directly to the ereader for viewing later.
Why they'd actually go into a bookstore to buy books is ??? for me. Just do it on your reader online. OK, when you are on holiday it is plausible.
And why "download" a multimediaguide, if the ereader should be able to take a pic of the object and look into it's internal wiki for info? Or it could scan the barcade of the object for info like in Japan you could with your phone.
The navigation with the reader is quite confusing. Locking a page and then browsing another? Maybe it should work like a webpage, which navigation is more familiar.
And when the guy was holding his ereader, I really thought he was looking into some centerfold pic from digital playboy.... So maybe another feature "stealth"-mode. Looking directly into the book, you see what it is. Looking from the side, you get to see some literature