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Old 07-26-2009, 02:39 PM   #103
Ziguezon
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Posts: 145
Karma: 292661
Join Date: Jan 2009
Device: Sony PRS-505
Quote:
Originally Posted by NatCh View Post
First, let me be clear that I have no real information here -- the up-side of which is that I'm completely free to offer my own speculations.

I do have a couple of observations:
  1. Yes, in the past, Sony has done big promotional pushes when they put out a new Reader -- after they announce it. Before the announcement they've been as tight as Dick's hat band with info: whatever little they have let out ahead of time was under non-disclosure agreements, and the "ahead of time" has been on the order of a few days, or a week at most.
  2. They seem to be very fond of October 1st release dates for these things, of the three models they've put out, all three of them have launched on 10/01:
    • PRS500 -- 10/01/06
    • PRS505 -- 10/01/07
    • PRS700 -- 10/01/08

Because of those observations, I would about half expect any new model to be launched on 10/01/09. However, if they're feeling sneaky, they might go earlier or later just to throw us off.
I suspect that the new arrivals on the scene are forcing Sony to modify their usual release cycle.
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