In fairness, they
are getting better about the TV adds.
I have the 30 second skip set on my Tivo, so I don't watch a lot of ads, but I generally go back and watch new ones, unless they're for some product that I have absolutely no interest in. Even some of those I do -- I don't care about Geiko, but I love their Caveman commercials -- I'll watch them multiple times. Same goes for the Jack In The Box commercials, though I rarely eat there. The
Messin' with Sasquatch commercials are my current stand-out favorites -- I'll watch
those things two or three times when they come on.
I think the lesson advertisers need to learn, and seem to be starting to learn, is that if they want their commercials watched they need to be good commercials. As neko pointed out, they need to be less annoying.