[acastillo]

My bet would be on Sony releasing a new product.

From a Standards & Poor Stock Report dated July 18, 2009:

CORPORATE STRATEGY. In June 2008, SNE introduced a series of new initiatives designed to build on its previous three-year revitalization plan. The new mid-term goals are to: 1) further strengthen core electronics businesses through an expansion of products, cost reduction measures aimed at improving profitability, and a fostering of innovation both inside and outside the company; 2) increase network and wireless connectivity across electronics devices to provide customers a more seamless experience; 3) capitalize on growth in BRIC countries and other emerging markets with a target annual sales figure of 2 trillion yen in the BRIC countries by FY 11; and 4) establish a 5% operating margin as the baseline level for acceptable profitability.
Responding to the severe economic downturn, SNE has implemented several measures, particularly in the electronics business, to reform its operational structure with a priority on speed and profitability. Some of these measures include a lowering of inventory levels, reducing advertising and marketing expenses and cutting employee headcount by about 8,000 employees. In all, SNE is working to reduce costs throughout the Sony Group by more than 300 billion yen in FY 10, and expects to record restructuring.

Now I agree that Sony doesn't appear to be a strong enough investment risk (and I in NO WAY encourage anyone to do ANYTHING), but if Sony were to wait until mid or late August to begin its advertising blitz of a new ebook device, I may just take my monthly investment "play money" that I use at the beginning of each month and put it on SNE this month. I think that, in the short term, Sony is going to be getting some much deserved financial attention.