Quote:
Originally Posted by zelda_pinwheel
i usually explain "it's like an ipod, but for books". 
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I use that one alot to explain my sony, although since the fuss about Amazon removing 1984 from kindles 3 people have asked me if mine is a kindle.
I usually refer to mine as a sony reader and treat the "prs-505" like a product number not a name!
I don't know if an association with Vaio would help at all, as I already spend a lot of time explaining that it's very different from reading on a computer screen.