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Just an observation.
The exchange kind of demonstrated what is wrong with the ebook market today. All the focus is on the pirates and no attention is being payed to the paying customers.
Loss mitigation needs to be a part of the equation but it should be hidden as much as possible.
You don't want a security specialist designing your store or all the goods would be buried in 40 feet of concrete with a mine field around it.
You don't want just a security specialist designing your computer application or there would be no presentation layer or network connectivity.
The industry needs to focus more on how to keep their paying customers happy and get them purchasing more. All I see is how they can stop people from stealing.
I personally believe that the iTunes model will work for ebooks but the quality must be there and the consumer needs the assurance that they've bought the right to consume the content any time they want. If I'm going to invest 20 hours of my time on a book I will happily pay the $10 for the assurance that it's a quality copy and the creator is getting compensated. I don't think I'm the only one.
Steve, I personally think your ebooks are too cheap at $2.50.
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