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The answer as with most things is sex. People are motivated by sex. You have to make it sexy to buy ebooks.
People buy tickets to movies and theatre because they hope to get laid. Guys buy ridiculously expensive cars because they think it will help them get laid. Women buy expensive cloths so that guys will buy them expensive dinners, hoping to get laid. Guys buy bling because they want to get laid. Women buy lots of expensive shoes because... OK I don't understand why women buy so many damned shoes.
My point is that publishers and authors are going about it all the wrong way. All this rhetoric about stealing and piracy is just making them wear it like a badge of honor. It's giving them that bad boy image, they think they're Johnny Dieppe or Angelina Jolie. You've got to make them feel like they're cheap freeloaders that will never get laid. People that buy ebooks have to be viewed as attractive. You want them strutting around like peacocks except the feathers are receipts for the ebooks they purchased. Father's should be telling their daughters to check out the guys fancy new Kindle summary page to see how many ebooks they actually bought. B&N can hand out a little Facebook bling everytime you purchase an ebook.
Get young sexy models doing commercials. “Oh yeh that guy can do your laundry on his abs but I bought 20 ebooks last month”
I now return you to your regularly scheduled serious posts. Wew it was getting hot in here.
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