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Old 07-23-2009, 07:32 AM   #18
pking36330
FT Parent PT Reader
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Posts: 322
Karma: 187838
Join Date: Mar 2009
Location: South Alabama
Device: Shocked by how much I've read on an iPod Touch received as a gift!
The ZDNet article speculates that the PlasticLogic device will be priced under the Kindle price:

"The missing element: Pricing for the eReader. Chances are that Plastic Logic’s reader will come in under the Kindle’s price, which is a bit expensive despite price cuts. For Plastic Logic, the Barnes & Noble deal is a coup that will bolster the eReader’s launch. Lynch wouldn’t reveal whether Barnes & Noble would sell the Plastic Logic eReader directly."

That seems a little farfetched to me, but I hope they are correct. An 8-1/2" x 11" e-ink, wi-fi reader on a plastic substrate instead of glass, priced less than the current Kindles would certainly energize the e-book market in my opinion.
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