The
ZDNet article speculates that the PlasticLogic device will be priced
under the Kindle price:
"The missing element: Pricing for the eReader. Chances are that Plastic Logic’s reader will come in under the Kindle’s price, which is a bit expensive despite price cuts. For Plastic Logic, the Barnes & Noble deal is a coup that will bolster the eReader’s launch. Lynch wouldn’t reveal whether Barnes & Noble would sell the Plastic Logic eReader directly."
That seems a little farfetched to me, but I hope they are correct. An 8-1/2" x 11" e-ink, wi-fi reader on a plastic substrate instead of glass, priced less than the current Kindles would certainly energize the e-book market in my opinion.