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If you feel that it's not a good deal then of course your choice is clear - don't go for it.
For many, however, the large number of retailers that uploading to Mobi will let your book reach, and the hassle of setting up your own website, handling payment, etc, will make it worthwhile.
It's a service that's available. Nobody is under an obligation to use it if they prefer to sell their books through other channels.
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