Quote:
Originally Posted by lunged
The news of them supporting ePub is very strange... but I am glad this is what they intend to do, as I am a big ePub supporter.
But the question on my mind is WHY launch an eBook store when it is less than half-baked? This store is a big deal, and they really botched the launch. The device won't be out until 2010 and they will transition their files from eReader to ePub over the next year? This doesn't make business sense any way you look at it.
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I tend to agree with lunged. My guess is that they have have executives that are experts in the publishing and bookselling arena, but don't neccessarily understand the differences between formats such as ePub, eReader, and PDF. Nor do they fully understand how DRM is implemented into their business plan. Executives tend to ask questions like "Can we get this thing to work the iPhone?" and when they are told "Yes, but..." they stop listening after the word "Yes" and make some bad decisions.