Thread: Free on oprah.com - Heroic Meaures
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Old 07-21-2009, 01:36 PM   #22
Abecedary
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Quote:
Originally Posted by Thrasymachus View Post
I can't agree. Surely the reason she's giving away the PDF is that almost every computer can open that file format. And would it be better if she gave away an ebook formatted for Kindle alone?

Of course PDF is an annoying format, but I bet 95% of Oprah's audience would be baffled and annoyed if it was in any other format.

Geez, I can't believe I'm defending Ophrah!
Also if you'll notice, the last page of the book has been added in with direct links for people to buy a hardcopy version. Basically, they're offering the full PDF book as a teaser with the hopes that a percentage of the readers will start reading the PDF, then buy the hardcopy version to finish it. And I can guarantee that from a marketing perspective, that strategy will work.
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