Ok, the "deviceName" in the file inside the ".adobe-digital-editons" folder is set as NTX_EB600.
On a slightly related note, I contacted the service support for my problem in authorizing the cool-er with ADE, and I've been told they'll give me a call and try to solve the issue over the phone.
So far I can say their service support has been quite ok, at least in answering to the emails (I'm still waiting for someone at Adobe to have a look at the ticket I raised on Friday, so much for "answer within 24hrs").
Finger crossed we'll solve that, as I'm fairly happy with my cool-er, and I can't wait to buy some nice books for it!
:
Paolo