Thanks for all the responses - I *will* stick with named entities (and continue to specify utf8).
Neat trick re. the separation of curly right quote & apostrophe - hadn't thought of that so thanks again.
Maybe it's just the sort of books I read, but many of the books I've been playing with present the dreaded multi-paragraph un-matched quote problem (Buchan, Kipling, Maupassant just to name some recent examples). Sadly the solution of making that wretched character 'A' a non-person doesn't seem to be optimal.
Nested quotes - I've often encountered the solution of maintaining the outer quotes as proper double quotes, and then using single quotes for the inner section. So far I haven't encountered a triple-decker quote sandwich. (OK, I know, vast swathes of triply-nested quotes now sweeping in from the west...)
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