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CJ Cherryh is in the process of setting up her own Ebookshop (called Closed Circle) so that she can sell her ebooks to her readers.
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Nice idea! Would be great if any programmer might create an out-of-the-box solution for an affordable price for an author's online shop with customer log-in, rating system and the option to offer downloads in multiple formats.
This may encourage other authors to give self-publishing a try without worrying too much about a software solution.