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The author just keeps his rights and do away with publishers (for ebooks that is) completely
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Precisely. This is actually the best deal for the authors - CJ Cherryh is in the process of setting up her own Ebookshop (called Closed Circle) so that she can sell her ebooks to her readers. It's taken a couple of months work to get the shop up and running, and I can see some authors contracting this out. But I would love to see a world where if you want a book you go to the author's webpage, and download a copy - at a price that suits the author, a reflection of the work they've put in, secure in the knowledge that they are getting all the profit, not the tiny fraction the publishers pass on.