I'm sure, though, that the publisher is able to specify what they'd like to font face and size to be, just as they do when they send a book to a printers.
Perhaps the fundamental problem is that the Reader doesn't honour the font size of the original. ie 12pt text in a source document doesn't come out as 12pt on the Reader. My experience is that you need to increase font size by about 4pt to have it appear the same size on the Reader as in the original RTF document.
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