Quote:
Originally Posted by ahi
Do you think your purchases are notably more numerous than that of the average avid reader without an eBook reading device?
- Ahi
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Probably not more than an avid reader but there are plenty of occasional readers out there. I'd be curious to know what percentage of pbook sales are to them. There are plenty of folks out there who read a couple best sellers a year. Most people who read at all, don't read much. The avid reader is a small percentage of the population but goes through a lot of books. Most people who own ebook readers are in this category, I would venture to say. Many of them were willing and able to spend hundreds on a dedicated device to read. That means a high percentage of avid readers with disposable income who are willing to splurge on their habit.
A note on Amazon's sales figures: It makes sense to me that 35% of book sales are Kindle books where there is both digital and print available if I assume that most Kindle owners have similar buying habits to my own. If I buy a book now, it's practically always a Kindle edition. I bought a lot of paper books before but most were from a brick and mortar. I only ordered from Amazon if I couldn't find it locally, I knew I wouldn't have time to hit the store, or it was a gift I was having sent. I bought lots of stuff from Amazon but only a handful of books. I've heard reports that they've sold over half a million Kindles. If half a million of their avid readers are now buying Kindle editions almost exclusively or even predominantly, that's a lot of sales. I don't know a ton of folks with readers but I know a few and they all avoid buying paper books now.